I’ve been drinking the advertising kool-aid a loooong time.

At 9 years old, I saw the film What Women Want and decided advertising was a more viable career path than being a princess.

While getting my undergrad in advertising, my university offered a study abroad at Cannes Lions. In 2013 I was sitting front row for panels with Gloria Steinem while humming Dumb Ways To Die and figuring out how to sneak into GoogleX conferences. Cannes (and Gutter Bar) is where I realized this industry is much more innovative than I had thought, and I was eager to get my hands dirty. After graduation, I worked at two agencies then headed back to Miami Ad School for account planning bootcamp, where I received the Top Dog award for best in class.

I love getting to know people – what they hope for, what tensions they face, what they’re proud of. The best work champions the human spirit. I bring my enthusiastic and out-there self to planning.

The opportunities that lie in challenges and the ability to make something meaningful are why I love being a strategist.