People behind The Bank Account


How do you approach human feelings in a world of stony transactions?

CLIENT: Oregon Community Credit UnionĀ 

CHALLENGE: Understanding the mindsets of saving and emotional barriers of banking such as apathy and fear to best help members reach financial milestones.

RESEARCH: Analyzing results from an in-house survey and business intelligence from Tableau. The research lead and I looked for patterns and splits in the data.

TENSION AND INSIGHT: At a certain age, you’re expected to have figured out the big complicated game that is personal finance. However, the players are people with feelings and insecurities trying to figure out how “to win”.

STRATEGY: Communications strategies pivot around product and emotional barrier to help reach financial goals for five different personas we developed.

screen-shot-2017-02-21-at-7-51-48-pm

financial-lone-wolf-1

financial-lone-wolf-2

mobile-mentee-1

mobile-mentee-2

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s