Reading List.

These interesting things made/make me smarter and I recommend them:

  1. Mary Ergul’s Guide To Being Job Ready in Advertising (yeah I recommended myself first, I’m not British)
  2. Randy Pausch’s Last Lecture
  3. HBR’s Know Your Customers’ “Jobs to Be Done”
  4. C Space’s 2016 Customer Quotient Report
  5. This American Life’s The Poetry of Propaganda
  6. 99% Invisible’s On Average
  7. Mark Manson’s 7 Strange Questions That Help You Find Your Life Purpose
  8. Rob Estreitinho’s Salmon Theory newsletter
  9. Ed Tsue’s Be a 5% Better Ad Strategist